For Immediate Release: January 14, 2021
Contact: Todd McMahon, todd@oconnorconnective.com, 920-288-2980


DE PERE, Wis. — Now in its ninth year of delivering a full suite of communications and marketing strategy, counseling and creative storytelling to dozens of business and nonprofit partners in Northeastern Wisconsin and other parts of the country, O’Connor Connective is reinforcing its service lines.

Todd Proctor, a proven pro who’s dialed into all things digital, has joined the O’Connor Connective team as Web Developer and Digital Strategist. Proctor, a native of Minnesota’s Twin Cities, is a versatile technician with more than 30 years of working as a graphic designer, web developer and all-around digital strategist.

“As we start a new year, we are so fortunate as we welcome Todd to our growing team,” said Bridget O’Connor, owner and principal of O’Connor Connective. “From firsthand experience, I know that Todd’s vast knowledge and hands-on expertise as a designer, programmer, implementer, analyst and manager in all facets of digital communications is a tremendous addition to our team of consultants. His robust skillset will allow us to expand our in-house bandwidth for the types of digital services our clients need—no matter how big or small.”

In true O’Connor Connective fashion, Proctor believes in connections and relationships that last. He and O’Connor, who founded O’Connor Connective in 2013, first worked together at Minneapolis-based Cuningham Group in the early 1990s. O’Connor later hired Proctor when she went to the University of Minnesota Foundation. And, now, Proctor again joinsO’Connor’s team to round out and expand its offerings.

O’Connor Connective’s revamped digital services include:

  • Website consultation and development
  • Social media strategy and management
  • SEO performance review
  • Digital marketing campaigns
  • Email campaigns and strategy
  • Google My Business creation and monitoring
  • Analytics reports and monitoring
  • Digital trend analysis and best practice consultation


“From technical and creative applications for an existing or a brand-new website, to helping organizations plan and manage their social media, to creating digital advertising and email campaigns, to the must-have monitoring and boosting of search engines, we have the talent on staff to deliver impressive results for our clients,” O’Connor said. “And it all stems from our commitment to strategy.”

Proctor comes to O’Connor Connective after a 20-year career with the University of Minnesota Foundation in Minneapolis. He worked as a web designer and producer, creating and maintaining websites. Proctor also was well-versed in the development of content management systems, including email marketing, as well as curating web and email analytics. He further helped produce various events in collaboration with staff at University of Minnesota Twin Cities.

Prior to his extensive tenure working in higher education, Proctor was a resourceful graphic, web and multimedia designer for 10-plus years with global architectural firm Cuningham Group. His array of creative contributions included designing and maintaining Cuningham’s first corporate website.

Proctor is the founder of MoviesMatrix—a hybrid blog, video podcast and social media franchise devoted to entertainment. In his spare time, Proctor oversees a team of more than 25 national and international contributors to MoviesMatrix as a web and social strategist, designer and producer.

He studied art studio/visual studies and art history at University of Minnesota Twin Cities. Proctor earned degrees in multimedia and computer graphics from Minnesota School of Computer Imaging and liberal arts and graphic design from North Hennepin Community College in Brooklyn Park, Minnesota.

About O’Connor Connective

Founded in 2013 by Bridget O’Connor and based in De Pere, Wisconsin, O’Connor Connective advises CEOs, presidents and senior leaders to define and communicate their vision to engage, retain and recruit customers, employees and supporters. The company does that by integrating strategy, marketing, creative, public relations, and training to achieve organizational goals. Clients include privately held and service-based companies and nonprofits. O’Connor Connective is a certified Woman-Owned Business Enterprise (WBE). For more information on the consultative and creative services of O’Connor Connective, visit oconnorconnective.com.


Performa is excited to announce architect Erin Peters, AIA, NCIDQ recently passed her final NCIDQ exam and is now a licensed interior designer as well as a licensed architect.

Erin Peters, AIA, NCIDQ

De Pere, WI
January 15, 2021

Performa is excited to announce architect Erin Peters, AIA, NCIDQ recently passed her final NCIDQ exam and is now a licensed interior designer as well as a licensed architect. Erin decided to pursue the licensure because she not only enjoys architecture but the integration of interiors in the projects with which she’s involved. According to Erin, “studying for the exams helped me understand what responsibilities can be expected of an interior designer and how they differ and relate to my role as design architect for a project.”

NCIDQ stands for the National Council for Interior Design Qualification and is a three part exam developed and administered by the CIDQ: Council of Interior Design Qualification. Erin is an alumnus of the University of Minnesota-Twin Cities with a Master of Architecture and Bachelor of Science, Architecture.

Performa Inc. was founded in 1995 as a privately-owned service corporation. Performa is a purpose-driven, fully integrated architecture and engineering firm that gives purpose the space to thrive™. The firm is headquartered in De Pere, WI, with an office in Atlanta, GA.

For more information, news and perspectives from Performa visit www.performainc.com or contact Jennifer Kalies, Vice President of Marketing and Communications at jenniferk@performainc.com 920-347-3145.

Performa Inc. welcomes the following new employees

For Immediate Release
December 7, 2020

Performa New Employees
Performa Inc. welcomes the following new employees to our De Pere, WI and Atlanta, GA offices. Each of them compliments our purpose-driven, fully-integrated architectural and engineering team.

Traci Abel joins Performa as an electrical BIM specialist. She brings 20 years of design experience and and BIM capabilities to the Performa team. She prides herself on developing quality professional drawings and models in an accurate and timely fashion.
Rahul Desai, PE, our newest structural engineer, will be based in Atlanta, GA. Rahul offers over eight years of experience in the architectural engineering industry and has been a licensed professional engineer since 2015. He has his bachelor’s and master’s degrees from the University of Kansas and offers a wide variety of project experience ranging from existing building additions; healthcare facilities; university laboratory and dining complexes, as well as innovative LEED-Platinum projects.
Emma Gill, AIA is a registered architect bringing educational design experience with her from Lexington, Kentucky. Prior to joining Performa, Emma was a Project Architect with RossTarrant Architects. She is LEED AP BD+C accredited, a graduate of the University of Tennessee, and currently serves on the Board of Director for the East Kentucky Chapter of AIA.
Kevin Henschel joins Performa as a BIM specialist with experience in electrical design. In his role, Kevin will collaborate and coordinate with our multi-disciplinary design professionals to ensure model accuracy through all phases of design. Kevin is a University of Wisconsin-Stout alumni.

# # #

About Performa
Performa Inc. was founded in 1995 as a privately-owned service corporation. Performa is a purpose-driven, fully integrated architecture and engineering firm that gives purpose the space to thrive™. The firm is headquartered in De Pere, WI, and has an office in Atlanta, GA. To learn more about Performa, please visit: www.performainc.com.

Santa’s Rock N Lights Drive Through Winter Light Show opens on Friday, November 20th at the Brown County Fairgrounds


Santa’s Rock N Lights Drive Through Winter Light Show opens on Friday, November 20th at the Brown County Fairgrounds as possibly the safest holiday tradition enjoyed from the safety of your own car. 2020 brings a completely upgraded show in anticipation of this being a record-breaking year.

What’s New:

– In expectation of this being a record-breaking year, we have almost doubled the lights.

– Over 700’ of light tunnels including our new techno rainbow tunnel that dances to the beat of the music.

– Re-imagined layout with themed worlds of light including our 20’ tall enchanted dinosaurs, 20’ wide rainbow peacocks.  Other worlds include Santa’s World, Reindeer World, techno tunnels, Dancing Trees World).

– Longer route.


We believe this is the safest holiday event being that attendees enjoy the show from the warmth and safety of their own car.


Record breaking attendance of over 100,000 attendees is expected.


Show Opens 11/20

Show Ends 1/3

Paid Online reservation required.

Information and Tickets:





November 17, 2020 Christy Brozak, Marketing Director (920) 655-2312




Green Bay, Wis. – To help support and guide those who may be facing the darkness of loss and grief this holiday season, Unity Hospice invites those who have experienced the death of a loved one to join us Tuesday, December 15th at 7:00pm for our 6th Annual Honor a Life Holiday Gathering. This year’s event will be streamed LIVE on Unity’s Facebook page at www.facebook.com/UnityHospiceWI. This special program features reflection, music and holiday spirit to honor and remember loved ones who have died and find peace and hope with family and friends during the holiday season.

For those seeking a lasting way to honor loved ones, personalized 2020 Honor a
Life Keepsake Ornaments and engraved memorial bricks are available for
purchase. Proceeds ensure Unity, the area’s only locally owned non-profit
hospice provider, can continue to offer specialized end-of-life care and
compassionate grief support at no charge to the community. Orders are due by
November 30, 2020. Ornaments will be shipped via USPS directly to your home.
Memorial bricks will be installed in Unity’s Garden with a brick dedication to
take place in August 2021. To place an order, visit: https://unityhospice.org/honoralife. Please call Unity’s Grief Services Team at 800-990-9249 with any questions.

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About Unity

Unity is a nonprofit provider of hospice care, palliative care and grief support throughout 13 counties in Northeast Wisconsin. A continuation of Bellin Hospice, founded in 1977, Unity was the first hospice in Wisconsin and the third in the nation. Patients and loved ones are served by more than 235 paid employees and nearly 300 volunteers living the mission of bringing the best end-of-life experience by delivering unwavering strength, compassion and support. Unity is a caring, nonprofit partnership of Bellin Health, HSHS St Mary’s Hospital Medical Center and HSHS St. Vincent Hospital.




Contact: Lisa Hintz
VP of Marketing
Capital Credit Union

Date: November 10, 2020

Capital Credit Union used matching funds through FHLB’s Targeted Impact Fund to support organizations focused on diversity, poverty and pandemic needs.

Green Bay, Wis. – Capital Credit Union presented six Northeast Wisconsin organizations $5,000 through the Targeted Impact Fund hosted by the Federal Home Loan Bank of Chicago, with another organization pending approval. This fund was established in August 2020 to provide benefit to populations hit the hardest by the pandemic and to also highlight racial equity throughout communities in Wisconsin and Illinois. Tom Young, President and CEO of Capital, saw the opportunity as a way to further serve Northeast Wisconsin communities, and to bring recognition to these deserving organizations:

“Many organizations right now are evaluating how to improve through the pandemic, the frustrations and the long days spent balancing family, school and work. We are always striving to find ways to be better, and when this opportunity was brought up for consideration, we recognized it as one great way in which we could fulfill our mission of stewardship and bring to light organizations that deserve more recognition for the work they are accomplishing within our communities. We are proud of their service and hope this initiative will encourage others to support organizations that strengthen our communities.”

Capital Credit Union Targeted Impact Fund Recipients:

O’Connor Connective in De Pere ($5,000)
The FRESH Project in Shawano ($5,000)
Casa Alba Melanie in Green Bay ($5,000)
Casa Hispania in the Fox Valley ($5,000)
Day by Day Warming Shelter in Oshkosh ($5,000)
Harbor House Domestic Abuse in the Fox Valley ($5,000)
Pending Organization ($5,000)

All of the organizations met criteria that fulfilled one of four categories listed by the FHLB. These four categories encouraged consideration for non-profits and organizations that were affected by the pandemic and were serving minorities or other impacted groups. Consideration was also given to Capital Credit Union’s service area and the needs seen within the communities of Northeastern Wisconsin.

As part of the increasing efforts to provide support for DEI initiatives, this fund was just one of the several on-going efforts by Capital Credit Union to provide more inclusivity. During 2020, Capital hired its first Diversity and Inclusion Specialist, Dan Terrio, to evaluate and dig into areas across the organization that could be enhanced.

The Targeted Impact Fund is hosted by the Federal Home Loan Bank of Chicago. Capital Credit Union is a member institution of FHLB of Chicago.


Capital Credit Union is headquartered in Green Bay, Wis., has assets of more than $1.9 billion and serves more than 120,000 members with offices located throughout Northeast Wisconsin in the greater Green Bay, Fox Valley and Heart of the Valley areas, Greenville, Oshkosh, Freedom, Shawano and Sturgeon Bay. Follow Capital on Facebook at “Capital Credit Union” and online at www.capitalcu.com. If you would like more information about this topic, or to schedule an interview, please call Capital Credit Union’s Marketing Department at 920-494-2828 or e-mail marketing@capitalcu.com.

Featured left to right: Lisa Huguet, CFO from Capital Credit Union, Bridget Krage O’Connor, Joseph Bergner, Todd McMahon, Michelle Dejno, Angel Johanek, and Holly Borga from O’Connor Connective. O’Connor Connective provides strategic communication services and through its social enterprise, The Connective, the group offers training, workshops, and programs designed for women in business.

To reach individual organizations involved, contact information is:

Federal Home Loan Bank of Chicago
Erin Kopecky
Vice President, Director, Communications

O’Connor Connective
Bridget Krage O’Connor
Principal and Owner

Gov. Evers Issues Executive Order Declaring Public Health Emergency and Requiring Face Coverings Statewide


Contact: GovPress@wisconsin.gov or 608-219-7443
Gov. Evers Issues Executive Order Declaring Public Health Emergency and Requiring Face Coverings Statewide
MADISON —​ Gov. Tony Evers today declared a Public Health Emergency and issued an Emergency Order requiring individuals to wear face coverings when indoors and not in a private residence, with some exceptions as clarified and defined in the order. The order is effective at 12:01 a.m. on Saturday, August 1, 2020, and will expire on September 28, 2020 or by a subsequent superseding order. Executive Order #82 declaring a public health emergency is available here and Emergency Order #1 requiring face coverings statewide is available here.

“While our local health departments have been doing a heck of a job responding to this pandemic in our communities, the fact of the matter is, this virus doesn’t care about any town, city, or county boundary, and we need a statewide approach to get Wisconsin back on track,” said Gov. Evers. “We’ve said all along that we’re going to let science and public health experts be our guide in responding to this pandemic, and we know that masks and face coverings will save lives. While I know emotions are high when it comes to wearing face coverings in public, my job as governor is to put people first and to do what’s best for the people of our state, so that’s what I am going to do.”

Wisconsin is seeing new and significant community spread and increase in cases of COVID-19 which requires that we declare a new public health emergency and require face coverings. Wisconsin has experienced a drastic rise in COVID-19 cases throughout the entire state, with 61 of 72 counties (84 percent) representing 96 percent of the state’s population experiencing high COVID-19 activity. All regions of Wisconsin have high COVID-19 activity levels. This is a dramatic increase from where Wisconsin was in June, when only 19 of 72 counties (26%) were experiencing high COVID-19 activity.

The average number of new confirmed cases of COVID-19 has drastically increased throughout July, with an average of 556 new cases each day between July 1-7, an average of 764 new cases each day between July 8-14 (a 37% increase from the previous week), an average of 890 new cases each day between July 15-21 (a 16% increase from the previous week), and an average of 938 new cases each day between July 22-26 (a 5% increase from the previous week).

Under this order, Wisconsin residents ages five and older are required to wear a face covering when they are indoors or in an enclosed space with anyone outside their household or living unit. Face coverings are strongly recommended if you are outdoors and maintaining physical distancing is not possible. The order also enumerates exceptions to the requirement, listing activities such as when an individual is eating, drinking, or swimming. Individuals with health conditions or disabilities that would preclude the wearing of a face covering safely are also exempt from the requirement. A frequently asked questions (FAQ) document is available here.

“The data is what drives our decisions, and that data tells us we have significant community spread in Wisconsin and need to take statewide action,” said DHS Secretary-designee Andrea Palm. “Community spread means that any interaction out in the community can mean exposure, and because people can spread COVID-19 without symptoms or even knowing they are sick, we need to take universal precautions in order for wearing face coverings to be effective.”

As the COVID-19 pandemic continues, the medical and scientific community continues to learn more about the virus, including how to best prevent its transmission. Recent scientific studies show that wearing face coverings is very effective in preventing the spread of COVID-19.

“Staying home, limiting interactions, practicing physical distancing, and washing your hands thoroughly are still the most effective ways to stop the spread,” said Dr. Ryan Westergaard, Wisconsin’s Chief Medical Officer and the State Epidemiologist for Communicable Diseases. “But we learn something new about this virus every day. A growing number of scientific studies tell us that face coverings, when used correctly and consistently by a large percentage of the community, are extremely effective for preventing the spread of COVID-19 through respiratory droplets.”

For up-to-date information about Wisconsin’s COVID-19 response, visit the DHS COVID-19 webpage. We also encourage you to follow @DHSWI on Facebook and Twitter, or dhs.wi on Instagram for more information on COVID-19.


Bayland Buildings: Impact Sports Academy announces new sports facility groundbreaking


July 22, 2020


Impact Sports Academy announces new sports facility groundbreaking



De Pere, WI – Impact Sports Academy (ISA) and Bayland Buildings, Inc. are excited to announce the official groundbreaking of a new sports facility located at 2350 Lawrence Parkway, in the Town of Lawrence, WI.  Bayland Buildings, Inc. of Green Bay was selected as the general contractor for the new facility.

Impact Sports Academy provides year round training for youth baseball and softball players. Bayland is constructing a new 42,000 SF facility with a full size infield, eight batting cages, and a 4,000 SF performance center. The new facility will allow the ability to play competitive games indoors during the winter season and will allow for continued growth of ISA.

“I am extremely grateful for the support of the community and our ISA athletes that have allowed us to grow so rapidly and fulfill a lifetime dream of making an impact on youth sports in my hometown. The new facility will only enhance and create more opportunities for local athletes.”

Jason Berken started ISA with a dream giving local athletes an opportunity to train with highly qualified instructors, provide them exposure and travel ball opportunities outside of NE Wisconsin.


The estimated completion of construction is Spring 2021.


Impact Sports Academy

Impact Sports Academy is a baseball and softball training facility that focuses on quality instruction and the long-term development of players through travel teams, programs, camps/clinics, and individual lessons.  ISA caters to all levels of athletes and strives to provide a productive environment that is free of the fear of failure, in turn allowing athletes to realize their full potential. With a committed staff full of experience ranging from collegiate playing and coaching to professional careers with MLB service time, elite level instruction sets ISA apart from other programs.


About Bayland Buildings Inc.
Bayland Buildings, Inc. is a 100% employee owned, Commercial and Agricultural General Contractor founded in 1991. Built on a simple principle of providing customers with a seamless experience, without compromising overall quality. Bayland is recognized as one of the most competitive and respected building firms in Wisconsin and currently employs over 200 dedicated people.






Becca Meeuwsen | Commercial Marketing Director

P.O. Box 13571  |  Green Bay, WI  54307-3571

Work 920.498.9300  |  Mobile 920.495.0515  |  Fax 920.498.3033

Email bmeeuwsen@baylandbuildings.com  |  Web baylandbuildings.com

Bayland Buildings: The Marketplace by Bliss opening new location 


July 13, 2020



The Marketplace by Bliss opening new location 


STURGEON BAY, WI – The Marketplace by Bliss has chosen Bayland Buildings, Inc., as the general contractor for their 27,000 square foot remodel location on 3rd Avenue, Sturgeon Bay, WI. The marketplace by Bliss; will be revitalizing the former Younkers building.

Bliss is an ever-changing gift and home accessory store. Accessories for both your life and home!  Located at their current location for 19 years, Bliss is a store that delights the senses.  We are here to help our customers put the personalized finishing touches on the home or home away from home. We pride ourselves on offering price points for most budgets. We have new items arriving daily.


“We embraced the idea of having great neighbors to share the former Younkers building. Bliss will be selecting neighbors that will complement each other and help to create a synergy. The building will showcase the nostalgia of the 1935 department store but be enhanced by an industrial and contemporary flair. As we partner with the City of Sturgeon Bay, we have addressed the needs and will be adding downtown public bathrooms and elevator to further enhance and restore this prime location, the heart of Sturgeon Bay. The community support and gratitude has been simply over the top.  We look forward to our adventure with our partners at Bayland Buildings.” – As stated by co-owners Todd and Kelton.



The project is expected to be complete by November of 2020.




If you would like more information please contact Becca Meeuwsen with Bayland Buildings, Inc., at (920) 498-9300.

Tim Hoff named Chief Lending Officer at Community First Credit Union

News Release                                                               Contact:

July 2, 2020                                                                  Amanda Secor

Chief of Staff (920) 968-6179


Catherine Tierney

President/CEO (920) 830-7220




Tim Hoff named Chief Lending Officer at Community First Credit Union


Long-time banking industry executive Tim Hoff has been promoted to Chief Lending Officer at Community First Credit Union.


Community First President/CEO Cathie Tierney announced the move, effective July 1, expanding Hoff’s responsibilities to lead the Consumer, Mortgage, Collections and Business Lending teams at Community First.


An Eau Claire native, Hoff graduated from the University of Minnesota with an Economics degree and has more than 30 years’ experience in the banking and financial services industry.


Since joining Community First in October 2017 as Senior Vice President of Business Services, he has led the Business Lending team to record growth and service to members, Tierney said.


Under Hoff’s leadership, the Business Services team recently helped member businesses access more than $42 million in relief funds through over 850 SBA Paycheck Protection Program loans during the COVID-19 pandemic. “While the loans were made to the businesses, the money helped to ensure paychecks for more than 6,200 employees in Northeastern Wisconsin,” Tierney said.


The greatest reward I have found in my more than 30 years in financial services is making a difference for people and organizations in our communities,” said Hoff, who has been a passionate volunteer, serving in leadership positions with Appleton Downtown, Inc., Fox Cities Chamber and Pillars, Inc., among others.


We have an amazing team bringing personal, flexible financial solutions to our members,” Hoff said. “I am humbled and excited to take on a broader scope of duties and look forward to working together to continue to deliver on our brand promise of ‘We’ll Find a Way.’”


Hoff started his career as a teller/personal banker at Marquette Bank in Minneapolis and later became an Assistant Branch Manager with ITT Financial Services. He moved to Appleton to become Retail Lending Officer with Bank One and was promoted to Assistant Vice President Business Banking.


In 1999, he became Vice President of Business Banking at M&I and later became Vice President/Senior Commercial Lending Officer for Citizens-Republic Bank.

In 2010, Hoff joined the Bank of Kaukauna as Senior Vice President/Commercial Banking Manager/Chief Lending Officer before being promoted to President/Chief Lending Officer in 2016.


Hoff and his wife, Sara, live in Menasha where he has been a diehard Menasha Bluejay football fan and also volunteers as a youth baseball and basketball coach.


Hoff replaces Tim Sciborski, who is retiring after 25 years with the credit union and more than 38 years in financial services. He has helped guide Community First’s tremendous growth as Chief Lending Officer since 1998.


Community First Credit Union offers banking, investment, financial education and insurance services to 142,800 member/owners who live or work in 13 Northeast and East Central Wisconsin counties. The financial cooperative has $3.85 billion in assets, 566 employees and operates 26 full-service branches along with non-traditional branches in schools, retirement communities and the Wisconsin Veterans Home at King, Wis.