For Immediate Release: January 14, 2021
Contact: Todd McMahon, todd@oconnorconnective.com, 920-288-2980


DE PERE, Wis. — Now in its ninth year of delivering a full suite of communications and marketing strategy, counseling and creative storytelling to dozens of business and nonprofit partners in Northeastern Wisconsin and other parts of the country, O’Connor Connective is reinforcing its service lines.

Todd Proctor, a proven pro who’s dialed into all things digital, has joined the O’Connor Connective team as Web Developer and Digital Strategist. Proctor, a native of Minnesota’s Twin Cities, is a versatile technician with more than 30 years of working as a graphic designer, web developer and all-around digital strategist.

“As we start a new year, we are so fortunate as we welcome Todd to our growing team,” said Bridget O’Connor, owner and principal of O’Connor Connective. “From firsthand experience, I know that Todd’s vast knowledge and hands-on expertise as a designer, programmer, implementer, analyst and manager in all facets of digital communications is a tremendous addition to our team of consultants. His robust skillset will allow us to expand our in-house bandwidth for the types of digital services our clients need—no matter how big or small.”

In true O’Connor Connective fashion, Proctor believes in connections and relationships that last. He and O’Connor, who founded O’Connor Connective in 2013, first worked together at Minneapolis-based Cuningham Group in the early 1990s. O’Connor later hired Proctor when she went to the University of Minnesota Foundation. And, now, Proctor again joinsO’Connor’s team to round out and expand its offerings.

O’Connor Connective’s revamped digital services include:

  • Website consultation and development
  • Social media strategy and management
  • SEO performance review
  • Digital marketing campaigns
  • Email campaigns and strategy
  • Google My Business creation and monitoring
  • Analytics reports and monitoring
  • Digital trend analysis and best practice consultation


“From technical and creative applications for an existing or a brand-new website, to helping organizations plan and manage their social media, to creating digital advertising and email campaigns, to the must-have monitoring and boosting of search engines, we have the talent on staff to deliver impressive results for our clients,” O’Connor said. “And it all stems from our commitment to strategy.”

Proctor comes to O’Connor Connective after a 20-year career with the University of Minnesota Foundation in Minneapolis. He worked as a web designer and producer, creating and maintaining websites. Proctor also was well-versed in the development of content management systems, including email marketing, as well as curating web and email analytics. He further helped produce various events in collaboration with staff at University of Minnesota Twin Cities.

Prior to his extensive tenure working in higher education, Proctor was a resourceful graphic, web and multimedia designer for 10-plus years with global architectural firm Cuningham Group. His array of creative contributions included designing and maintaining Cuningham’s first corporate website.

Proctor is the founder of MoviesMatrix—a hybrid blog, video podcast and social media franchise devoted to entertainment. In his spare time, Proctor oversees a team of more than 25 national and international contributors to MoviesMatrix as a web and social strategist, designer and producer.

He studied art studio/visual studies and art history at University of Minnesota Twin Cities. Proctor earned degrees in multimedia and computer graphics from Minnesota School of Computer Imaging and liberal arts and graphic design from North Hennepin Community College in Brooklyn Park, Minnesota.

About O’Connor Connective

Founded in 2013 by Bridget O’Connor and based in De Pere, Wisconsin, O’Connor Connective advises CEOs, presidents and senior leaders to define and communicate their vision to engage, retain and recruit customers, employees and supporters. The company does that by integrating strategy, marketing, creative, public relations, and training to achieve organizational goals. Clients include privately held and service-based companies and nonprofits. O’Connor Connective is a certified Woman-Owned Business Enterprise (WBE). For more information on the consultative and creative services of O’Connor Connective, visit oconnorconnective.com.


Performa is excited to announce architect Erin Peters, AIA, NCIDQ recently passed her final NCIDQ exam and is now a licensed interior designer as well as a licensed architect.

Erin Peters, AIA, NCIDQ

De Pere, WI
January 15, 2021

Performa is excited to announce architect Erin Peters, AIA, NCIDQ recently passed her final NCIDQ exam and is now a licensed interior designer as well as a licensed architect. Erin decided to pursue the licensure because she not only enjoys architecture but the integration of interiors in the projects with which she’s involved. According to Erin, “studying for the exams helped me understand what responsibilities can be expected of an interior designer and how they differ and relate to my role as design architect for a project.”

NCIDQ stands for the National Council for Interior Design Qualification and is a three part exam developed and administered by the CIDQ: Council of Interior Design Qualification. Erin is an alumnus of the University of Minnesota-Twin Cities with a Master of Architecture and Bachelor of Science, Architecture.

Performa Inc. was founded in 1995 as a privately-owned service corporation. Performa is a purpose-driven, fully integrated architecture and engineering firm that gives purpose the space to thrive™. The firm is headquartered in De Pere, WI, with an office in Atlanta, GA.

For more information, news and perspectives from Performa visit www.performainc.com or contact Jennifer Kalies, Vice President of Marketing and Communications at jenniferk@performainc.com 920-347-3145.

Performa Inc. welcomes the following new employees

For Immediate Release
December 7, 2020

Performa New Employees
Performa Inc. welcomes the following new employees to our De Pere, WI and Atlanta, GA offices. Each of them compliments our purpose-driven, fully-integrated architectural and engineering team.

Traci Abel joins Performa as an electrical BIM specialist. She brings 20 years of design experience and and BIM capabilities to the Performa team. She prides herself on developing quality professional drawings and models in an accurate and timely fashion.
Rahul Desai, PE, our newest structural engineer, will be based in Atlanta, GA. Rahul offers over eight years of experience in the architectural engineering industry and has been a licensed professional engineer since 2015. He has his bachelor’s and master’s degrees from the University of Kansas and offers a wide variety of project experience ranging from existing building additions; healthcare facilities; university laboratory and dining complexes, as well as innovative LEED-Platinum projects.
Emma Gill, AIA is a registered architect bringing educational design experience with her from Lexington, Kentucky. Prior to joining Performa, Emma was a Project Architect with RossTarrant Architects. She is LEED AP BD+C accredited, a graduate of the University of Tennessee, and currently serves on the Board of Director for the East Kentucky Chapter of AIA.
Kevin Henschel joins Performa as a BIM specialist with experience in electrical design. In his role, Kevin will collaborate and coordinate with our multi-disciplinary design professionals to ensure model accuracy through all phases of design. Kevin is a University of Wisconsin-Stout alumni.

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About Performa
Performa Inc. was founded in 1995 as a privately-owned service corporation. Performa is a purpose-driven, fully integrated architecture and engineering firm that gives purpose the space to thrive™. The firm is headquartered in De Pere, WI, and has an office in Atlanta, GA. To learn more about Performa, please visit: www.performainc.com.

Santa’s Rock N Lights Drive Through Winter Light Show opens on Friday, November 20th at the Brown County Fairgrounds


Santa’s Rock N Lights Drive Through Winter Light Show opens on Friday, November 20th at the Brown County Fairgrounds as possibly the safest holiday tradition enjoyed from the safety of your own car. 2020 brings a completely upgraded show in anticipation of this being a record-breaking year.

What’s New:

– In expectation of this being a record-breaking year, we have almost doubled the lights.

– Over 700’ of light tunnels including our new techno rainbow tunnel that dances to the beat of the music.

– Re-imagined layout with themed worlds of light including our 20’ tall enchanted dinosaurs, 20’ wide rainbow peacocks.  Other worlds include Santa’s World, Reindeer World, techno tunnels, Dancing Trees World).

– Longer route.


We believe this is the safest holiday event being that attendees enjoy the show from the warmth and safety of their own car.


Record breaking attendance of over 100,000 attendees is expected.


Show Opens 11/20

Show Ends 1/3

Paid Online reservation required.

Information and Tickets:





November 17, 2020 Christy Brozak, Marketing Director (920) 655-2312




Green Bay, Wis. – To help support and guide those who may be facing the darkness of loss and grief this holiday season, Unity Hospice invites those who have experienced the death of a loved one to join us Tuesday, December 15th at 7:00pm for our 6th Annual Honor a Life Holiday Gathering. This year’s event will be streamed LIVE on Unity’s Facebook page at www.facebook.com/UnityHospiceWI. This special program features reflection, music and holiday spirit to honor and remember loved ones who have died and find peace and hope with family and friends during the holiday season.

For those seeking a lasting way to honor loved ones, personalized 2020 Honor a
Life Keepsake Ornaments and engraved memorial bricks are available for
purchase. Proceeds ensure Unity, the area’s only locally owned non-profit
hospice provider, can continue to offer specialized end-of-life care and
compassionate grief support at no charge to the community. Orders are due by
November 30, 2020. Ornaments will be shipped via USPS directly to your home.
Memorial bricks will be installed in Unity’s Garden with a brick dedication to
take place in August 2021. To place an order, visit: https://unityhospice.org/honoralife. Please call Unity’s Grief Services Team at 800-990-9249 with any questions.

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About Unity

Unity is a nonprofit provider of hospice care, palliative care and grief support throughout 13 counties in Northeast Wisconsin. A continuation of Bellin Hospice, founded in 1977, Unity was the first hospice in Wisconsin and the third in the nation. Patients and loved ones are served by more than 235 paid employees and nearly 300 volunteers living the mission of bringing the best end-of-life experience by delivering unwavering strength, compassion and support. Unity is a caring, nonprofit partnership of Bellin Health, HSHS St Mary’s Hospital Medical Center and HSHS St. Vincent Hospital.




Contact: Lisa Hintz
VP of Marketing
Capital Credit Union

Date: November 10, 2020

Capital Credit Union used matching funds through FHLB’s Targeted Impact Fund to support organizations focused on diversity, poverty and pandemic needs.

Green Bay, Wis. – Capital Credit Union presented six Northeast Wisconsin organizations $5,000 through the Targeted Impact Fund hosted by the Federal Home Loan Bank of Chicago, with another organization pending approval. This fund was established in August 2020 to provide benefit to populations hit the hardest by the pandemic and to also highlight racial equity throughout communities in Wisconsin and Illinois. Tom Young, President and CEO of Capital, saw the opportunity as a way to further serve Northeast Wisconsin communities, and to bring recognition to these deserving organizations:

“Many organizations right now are evaluating how to improve through the pandemic, the frustrations and the long days spent balancing family, school and work. We are always striving to find ways to be better, and when this opportunity was brought up for consideration, we recognized it as one great way in which we could fulfill our mission of stewardship and bring to light organizations that deserve more recognition for the work they are accomplishing within our communities. We are proud of their service and hope this initiative will encourage others to support organizations that strengthen our communities.”

Capital Credit Union Targeted Impact Fund Recipients:

O’Connor Connective in De Pere ($5,000)
The FRESH Project in Shawano ($5,000)
Casa Alba Melanie in Green Bay ($5,000)
Casa Hispania in the Fox Valley ($5,000)
Day by Day Warming Shelter in Oshkosh ($5,000)
Harbor House Domestic Abuse in the Fox Valley ($5,000)
Pending Organization ($5,000)

All of the organizations met criteria that fulfilled one of four categories listed by the FHLB. These four categories encouraged consideration for non-profits and organizations that were affected by the pandemic and were serving minorities or other impacted groups. Consideration was also given to Capital Credit Union’s service area and the needs seen within the communities of Northeastern Wisconsin.

As part of the increasing efforts to provide support for DEI initiatives, this fund was just one of the several on-going efforts by Capital Credit Union to provide more inclusivity. During 2020, Capital hired its first Diversity and Inclusion Specialist, Dan Terrio, to evaluate and dig into areas across the organization that could be enhanced.

The Targeted Impact Fund is hosted by the Federal Home Loan Bank of Chicago. Capital Credit Union is a member institution of FHLB of Chicago.


Capital Credit Union is headquartered in Green Bay, Wis., has assets of more than $1.9 billion and serves more than 120,000 members with offices located throughout Northeast Wisconsin in the greater Green Bay, Fox Valley and Heart of the Valley areas, Greenville, Oshkosh, Freedom, Shawano and Sturgeon Bay. Follow Capital on Facebook at “Capital Credit Union” and online at www.capitalcu.com. If you would like more information about this topic, or to schedule an interview, please call Capital Credit Union’s Marketing Department at 920-494-2828 or e-mail marketing@capitalcu.com.

Featured left to right: Lisa Huguet, CFO from Capital Credit Union, Bridget Krage O’Connor, Joseph Bergner, Todd McMahon, Michelle Dejno, Angel Johanek, and Holly Borga from O’Connor Connective. O’Connor Connective provides strategic communication services and through its social enterprise, The Connective, the group offers training, workshops, and programs designed for women in business.

To reach individual organizations involved, contact information is:

Federal Home Loan Bank of Chicago
Erin Kopecky
Vice President, Director, Communications

O’Connor Connective
Bridget Krage O’Connor
Principal and Owner

Rock and Body Purchases New Sauna

The new FAR Infrared Sauna can be booked online through their website www.rockandbodyshop.com

The Infrared Sauna uses light to create heat. FAR describes Infrared waves. This sauna heats the body directly without warming the air around you, making it a comfortable relaxing experience while you sweat! This has been shown to increase circulation, reduce pain, help chronic conditions, exfoliate the skin to reduce signs of aging and the biggest one right now is immune system strengthening. Some reports show 1 burns up to 600 calories in a session!
Rock and Body is offering special trial discounts. They have leveled up to enhance the benefits by Incorporating Himalayan Salt Therapy, Crystal Grounding, and Sound Frequency.
Book now to treat yourself to a relaxing day.

Welcome Immel Construction to the De Pere Area Chamber of Commerce

It is with great pleasure I introduce you to our newest members with the De Pere Area Chamber of Commerce. Founded in 1961, Immel Construction has been in business for nearly 60 years servicing industries  from Commercial to Industrial, Municipal to Historic, Education to Healthcare and more. With their 60-year anniversary right around the corner, Immel is gearing up for 2021 with a handful of fun activities and celebrations.

Immel is an industry leader in providing construction services of the highest quality, consistently delivered to customers throughout the Midwest, by people of integrity who are passionate in what they do. “We live and breathe our Core Values of Safety, Craftsmanship, Integrity, Transparency, Community, and Reliability on every jobsite, client interaction, community we touch, and everything in between”.

In the midst of a worldwide pandemic and national worries, Immel Construction has found ways to not only retain employees but to add a handful of new talent as well. In the last few months, they have added new faces to their Field, Estimating, and Business Development teams.

How did you come up with your name?

Howard Immel, Inc. has been our legal name since the firm’s founding, stemming from our very own founder, Howard Immel. Now known as Immel Construction, we have had a tight knit group of people leading the company to victory including two generations from the Immel family and two generations of long-standing, valued employees. Immel has grown into more than just a name over the decades and is now 100% employee owned through an Employee Stock Ownership Plan.


What are your thoughts on Chamber membership?

There’s a lot to get out of any chamber membership if you’re willing to put effort into it. We appreciate the De Pere Area Chamber’s efforts to strengthen its business members and the De Pere Community as a whole.


What Chamber activity, event, program or initiative are you most excited/intrigued about?

The State of De Pere event has been very well received and a great event to attend. The Business Walk is a terrific business retention strategy and joint partnership to uncover business concerns.

Be the Light Walk Seeks to Remove Stigma, Unite Community… Virtually

The 12th annual Be The Light Walk will be held virtually on Saturday, September 12, 2020. As the longest-running suicide prevention event in Northeast Wisconsin, the event aims to erase the stigma associated with mental health and prevent suicide through education, support and awareness. Over 1,400 participants attended in 2019. This year’s virtual event will draw an even bigger online audience with a live stream during the day featuring local Survivors of Suicide stories, local representatives from mental health advocates and prevention experts, and a memorial slideshow to remember those who were lost to suicide.

In the evening, renowned author and speaker, Brandy Lidbeck, will deliver an inspiring keynote message. Participants are encouraged to walk before the live stream begins at 7:00 PM. HOPE signs will be placed around the community if people would like to gather safely. Jay Zollar, General Manager of WLUK-TV will be the emcee for the evening live stream.

Proceeds benefit the Brown County Coalition for Suicide Prevention. The Coalition membership is diverse blend of 39 partners representing schools, healthcare organizations, behavioral health providers and advocacy groups, government agencies, police and fire departments, veteran-focused groups, local businesses and community members that have banded together to restore hope and save lives through evidence-based, community-focused initiatives.

Since 2008, over 36,000 community members have been trained in the Question, Persuade, Refer suicide prevention model. In 2019, 791 adults and 3,138 youth were trained in suicide prevention strategies.

Online registration is available through September 7 at bethelightwalk.com. Participants can pick up their registration packet at designated times at the Resch Center on Friday and Saturday.

Interested sponsors can contact Erik Cornelius, Be the Light Walk Director & Suicide Survivor, at bethelightwalk@gmail.com.

Bridget Krage O’Connor honored with the SBA Wisconsin 2020 Women in Business Champion award

The team at O’Connor Connective held a brief ceremony as the U.S. Small Business Administration (SBA) honored Bridget Krage O’Connor with the SBA Wisconsin 2020 Women in Business Champion award last week.

O’Connor has led O’Connor Connective, a strategic communications consultancy, since 2013 as well as its social enterprise, The Connective: A Community for Women in Business, which she founded in 2018. Both are located in historic downtown De Pere.

Eric Ness, director of the SBA Wisconsin District, presented the Women in Business Champion award to O’Connor during an in-person ceremony at O’Connor Connective today. Local dignitaries including De Pere Mayor James Boyd and Greater Green Bay Chamber President/CEO Laurie Radke and O’Connor Connective guests attended the event.

“I’m grateful for this honor and call on all of us to find ways to advance women in business—because it’s good business for all. At a time like this, we need leaders who cast a bold vision, communicate, and motivate so to retain and grow the small businesses on Main Avenue in De Pere, the large corporations throughout our state and the nonprofits that serve our community. Let’s build up these leaders—together,” O’Connor said.

Patricia Grimm of Business Lending Partners nominated O’Connor for the award that is given annually as part of an SBA state awards program during National Small Business Week. This year’s scheduled awards breakfast May 8 was canceled because of the COVID-19 pandemic.

The Women in Business Champion award recognizes O’Connor’s sustained efforts to increase business opportunities, support legislative and regulatory action, managerial assistance, and volunteerism on behalf of women in Wisconsin’s New North region.

Click here for more information on Bridget O’Connor and to learn more on the O’Connor Connective.